Muhammad Nazim Awan

Director and co-founder

In 2014, Nazim travelled to Palestine, driven by a deep curiosity to visit the Holy Land. What began as a personal journey soon became a life-changing experience. Captivated by the land, its people, and their resilience, Nazim fell in love with Palestine. Though a full-time lawyer, he felt a calling far greater, to stand in solidarity with Palestinians and share their story with the world. He returned time and time again about 50 times, building genuine relationships with farmers and artisans, listening to their hopes, and discovering ways to support their incredible work. What started with a few humble boxes of dates has since blossomed into a growing fair-trade progression, rooted in connection, dignity, and authenticity. Nazim has since led many tours to Palestine, each one designed to create lasting bonds and inspire a deep love for the land and its people. His vision is clear: to bring authentic Palestinian products to the rest of the world. This mission, powered by heart and perseverance, continues to grow. Away from his professional life, Nazim is also a proud lifelong supporter and season ticket holder at Manchester City Football Club.